13 August 2025
PT. Ispat Indo: Indonesia’s leading steelmaking producer
Read MoreIn the industrial belting sector, precision and agility are critical to success. AMMEGA, a global leader in belting solutions, faced growing challenges in managing its diverse modular product range — from belts and accessories to chains and sprockets — across multiple markets. Manual processes for product configuration and pricing were slowing growth, increasing errors, and impacting competitiveness.
The Need
With countless product combinations, AMMEGA’s sales teams were spending excessive time configuring products manually. This slowed customer response times and introduced a higher risk of configuration errors.
Pricing was equally challenging — markets shifted quickly, and customer expectations evolved constantly. Updating prices accurately across multiple regions without disrupting workflows became increasingly difficult.
Behind these challenges was a third issue: data management. Keeping product, pricing, and customer data consistent across Oracle systems was complex and resource-intensive, often leading to mismatches and inefficiencies.
To remain competitive and scale effectively, AMMEGA needed a streamlined, real-time, and error-free way to handle product configuration, pricing, and data integrity.
The Solution
AMMEGA implemented LinkIT, a purpose-built platform for simplifying and accelerating complex product configuration and pricing.
Key solution elements included:
Belt Configuration Module:
A user-friendly interface enabling fast, accurate setup of products, with manual overrides for special cases.
Dedicated Tools for Chains, Sprockets & Loose Parts:
Confidence in configuring even the most intricate combinations.
Advanced Pricing Modules:
Supported standard, customer-specific, and reference-based pricing — all adaptable to real-time market changes.
Powerful Data Management:
Ensured all product rules, pricing records, customer information, and master data stayed consistent and up-to-date across systems.
The Impact
Faster Configurations: Complex product combinations now set up in minutes, not hours.
Agile & Accurate Pricing: Enabled competitive responsiveness in dynamic markets.
Improved Data Integrity: Reduced errors and enhanced alignment across sales, operations, and finance teams.
Looking Ahead
AMMEGA’s journey offers key insights for other manufacturers managing large and complex product portfolios:
- Modular tools make scaling faster and easier.
- Real-time capabilities enable proactive market responses.
- Clean, consistent data is the foundation for operational excellence.
Today, LinkIT is more than just a solution — it’s part of AMMEGA’s digital DNA, empowering the company to scale, adapt, and compete with confidence in a fast-moving global market.
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